Audio First, Visual Last? That Needs to Change. 💔⚡
- Tim Scannell
- Jun 29
- 1 min read
Updated: Aug 18
Take a look at TV adverts, even major charities like the British Heart Foundation often skip subtitles.
That tells us everything: Deaf and hard-of-hearing people are still an afterthought, even in life-saving campaigns.
In the UK, we’re told to call 999 in an emergency. But what if you can’t hear?

Yes, services like:
📱 999 BSL (App)
💬 emergencySMS
📞 Relay UK (BT)do exist, but they’re poorly promoted, and most defibrillators rely solely on spoken instructions.

This leaves millions excluded — not just from getting help, but from giving it.
📊 Up to 12 million people in the UK live with hearing loss – that’s 1 in 5.
💔 We’re not just trying to save ourselves. We can save hearing lives, too, if we’re included.
This isn’t just about accessibility. It’s about life, death, and equal access to emergency care.
✅ Clear visual instructions on all defibrillators
✅ National awareness of non-verbal 999 options
✅ TV ads from all organisations with subtitles by default
📢 Inclusion saves lives. Stop designing for hearing people only.



Comments