🎮 Marketing Video Games to Deaf Audiences: A Missed Opportunity? 🎮

The gaming industry has made great progress in making games more accessible for deaf and hard-of-hearing players. Games like The Last of Us Part II and Minecraft offer features like subtitles and visual sound cues. But, are these features being shown to deaf players correctly?

Where is marketing missing the mark?

Email Campaigns: How often do emails highlight accessibility features like subtitles or sound cues? These could be sent to show deaf players the game’s features.

TV Ads: TV ads usually focus on gameplay and story, but rarely mention accessibility for deaf players. Ads that show how games work for everyone, no matter their hearing ability, could reach a larger audience.

Conferences: At events like E3 or PAX, accessibility is often overlooked. It would be great to see presentations focused on how games are made for deaf players.

What can be done?

Show accessibility features before the game comes out through emails, trailers, and social media.

Use deaf influencers to share their experience with the game.

Highlight deaf-friendly features at gaming events.

Deaf gamers deserve to be part of the conversation. Let’s make sure our marketing includes everyone! 🙌

#DeafGamers #AccessibleGaming #InclusiveMarketing #GamingForEver