Bridging Communication Gaps: Enhancing Accessibility for Deaf Individuals
- Tim Scannell
- Oct 11, 2025
- 2 min read
Updated: Jan 4
The Importance of Inclusive Design
I recently shared a blog about inclusive pharmacy packaging — how Braille helps blind users identify medications by touch and hearing 🎧. Read more here.
This week, I came across some fantastic news:👁️ Tesco x Be My Eyes are partnering to provide real-time visual support for blind and partially sighted customers across the UK. Through the app, users can connect directly with Tesco colleagues for personalised help while shopping.

👏 That’s brilliant progress for accessibility tech! But here’s my question…
Addressing the Needs of Deaf Individuals
🔇 What about Deaf people or those who prefer British Sign Language (BSL)? English and BSL are completely different languages. Many Deaf users can’t access spoken instructions or audio tools. Even the best AI voice features don’t help if you can’t hear them.
We often discuss spoken languages in tech, but we need to bring more Sign Languages into mobile tools, apps, and customer support systems. It's not just about captions; we need real-time BSL communication and recognition.
The Vision for Real-Time BSL Support
💡 Imagine a “BeMySign” service connecting Deaf customers with signing staff or interpreters through video support. Why not? This could revolutionise the shopping experience for Deaf individuals, making it as seamless as it is for everyone else.
Accessibility isn’t just a nice-to-have; it’s the law. The Equality Act 2010 and the British Sign Language Act 2022 make it clear that organisations must ensure equal access for Deaf and disabled people.
Collaboration for Inclusive Solutions
💬 Who’s working on this? Let’s collaborate to make mobile tools truly inclusive for all languages, spoken and signed. By working together, we can create solutions that empower everyone, regardless of their communication preferences.
The Role of Technology in Accessibility
Technology plays a crucial role in enhancing accessibility. With the right tools, we can break down barriers and foster understanding. For instance, apps that incorporate BSL can help Deaf individuals navigate various environments, from shopping to healthcare.
The Future of Inclusive Technology
As we look to the future, it’s essential to prioritise inclusivity in technology design. This means involving Deaf individuals in the development process to ensure their needs are met. By doing so, we can create a world where everyone has equal access to information and services.
Encouraging Feedback and Participation
I encourage organisations to seek feedback from Deaf communities. Their insights are invaluable in shaping effective solutions. By actively involving them, we can ensure that our efforts are truly impactful.
Conclusion: A Call to Action
Let’s take action to make our environments more accessible. Together, we can create a world where communication barriers are eliminated. It’s time to embrace inclusivity and ensure that everyone, regardless of their language preference, feels welcome and supported.




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